Toronto, CA (June 15, 2021) – Guru Studio is pleased to announce this day it has actually tapped united Smile as its exclusive understand toy companion for its hit preschool series, True and also the Rainbow Kingdom.United Smile has partnered with leading distributors approximately the civilization to produce a robust product line that features a repertoire of figures, beat sets, vehicles, plush and also musical dolls based upon the well-known animated series. The worldwide distributors already on board incorporate Bandai in Spain, Giochi Preciocci in Greece, Imports Dragon in Canada and the US, very first Group in the Middle eastern with the assistance of Spacetoon, Toyrrific in Israel, Token toys in Mexico, and large Balloon in Australia v the assistance of Haven Licensing who will be launching the line specifically at Target. Playthings hit shelves starting this loss at choose retailers.United laugh is led through Josue Rosenzweig, previous joint endeavor partner and also executive in ~ Hasbro and also previously founder and also CEO of smart Christmas remedies (SCS) and Toy Plus.“Josue and his team have years of experience in the toy industry and also we’re pleasure to companion with a toy firm as an imaginative and strategic as joined Smile.” claimed Jonathan Abraham, VP of Sales and also Business breakthrough at Guru Studio. “As customer buying habits continue come evolve, we’re see fast-moving and adaptive companies get the top hand. In simply a couple of short months united Smile has actually developed and tooled a really unique and robust product line the we’re really excited to share with youngsters this fall.”“We room really proud the this strategy partnership v Guru Studio,” stated Josue Rosenzweig, CEO at united Smile. ”With the assistance of Netflix, local TV channels, and the brand’s farming success top top YouTube, True and The Rainbow Kingdom has all the ingredient to end up being an evergreen property for retailers roughly the world.”The announcement marks the growth of the brand’s global growth strategy. Through over 4 seasons at this time streaming top top Netflix worldwide, the collection is currently a height performer throughout linear networks consisting of CBC children in Canada and also Tiny pop in the UK. The property is likewise the second highest rated collection with girls on Gloob in Brazil, and is launching quickly in Spain through Clan TV.


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Top top YouTube the collection has got to over fifty percent a exchange rate views!A full line that story books (Chouette Publishing), activity books (Bendon) and also costumes (Spirit Halloween) have already rolled out in north America v Licensing Street managing L&M in the unified States, and FashionUK (Apparel), Roy Lowe (Socks), Warner Music team (Music) coming on board with bRAND-WARD handling L&M in the UK.True and the Rainbow Kingdom was also nominated because that a 2020 Daytime Emmy compensation for impressive Directing because that a Preschool animated Program.
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