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You are watching: Hello dolly it takes a woman

Hadas Gold
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The renewal of the Broadway display “Hello, Dolly!,” starring Bette Midler, has actually been trying come insert itself into the 2016 election ahead the its march debut, while playing up its political past.

The display has run right into some roadblocks as component of the effort, however. A proposed advertisement set to operation on the front page of a distinct “For President” section in the brand-new York time on Tuesday was rejected through the newspaper. The distinct section’s front page, which features profiles ~ above Donald Trump and also Hillary Clinton, was slated to have an ad in bright red at the bottom through an every caps “IT takes A WOMAN,” the location of one of the songs from the show.

Under the blaring title in very small type was the opening date (March 15), the theater, the show"s website and a keep in mind that tickets space on sale.

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Though the time editorial page has actually endorsed Clinton for president, the record decided the advertising was too political in nature, and also rejected it. An advertisement for a various Broadway pat being placed on by the same producer Scott Rudin, “The Humans”, is running in that is place. "Hello, Dolly!" instead acquired a complete page ad on the back part of the section.

“As us were prepare the modify content and the ad appeared on the page, us realized this particular ad wouldn’t work because it would appear as an endorsement,” times spokeswoman Eileen Murphy claimed in an email. The play"s representatives determined that castle weren"t interested in running an ad if that wasn"t the "IT take away A WOMAN" advertisement.

For the “Hello, Dolly!” show, the ad was intended to make a splash and also a statement — the show has a long background in autonomous politics. In 1964, shortly after the pat debuted on Broadway and also became a success, the initial star the the show, Carol Channing, modification the lyrics of the titular song into one around Lyndon B. Johnson because that the democratic National Convention.

"Hello, Lyndon, it"s just good to have you there wherein you belong," the 1964 variation goes. "You"re the guy who knows just how to gain things done."

Rick Miramontez, president of DKC/O&M., a Broadway PR firm that is representing the play, said they plan at some allude to revive the text for the 2016 election.

"The whole point of it was to make a statement. I don’t understand that it was a pro-Hillary endorsement as lot as it to be to track the background of "Hello Dolly" through the autonomous politics of it,” Miramontez said. "We didn’t understand what the layout the the page was going to look like, yet it seemed favor the perfect possibility to crossing the background of ‘Hello, Dolly!" with current events."