The ad Council is whereby creativity and also causes converge. We usage the power of communications to tackle the most pressing concerns facing the country. We lug together the brightest mental in media, tech, advertising, entertainment and marketing to develop campaigns that inspire action—and adjust lives.

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It’s up to You: ours COVID-19 Vaccine education and learning Initiative

By bringing with each other the civilizations of communications, media, business, and also public health to construct vaccine confidence, we can transform life together we recognize it today and also save numerous thousands of lives.


The ad Council was founded as a national nonprofit in 1942 with the id that creative marketing have the right to solve facility social issues. We companion with the many innovative advertisers, the ideal storytellers, and the most powerful platforms to relocate the nation forward.

We have a singular purpose: make a measurable difference in people’s lives. By making use of a research-based strategy to develop the right strategy for the right audience, we’re moving mindsets and spurring movements.

Our Commitment come Anti-Racism and Racial same

The ad Council is firmly and also unequivocally cursed to fighting systemic racism, injustice and anti-Blackness, within our walls and also in the work we create, not just today, however every day.


We lug together the appropriate team for every cause. The ad Council’s distinct network the partners across media and also tech, marketing, entertainment and also advertising, government and also the nonprofit world enables us to create change that no other organization can.
The boost in the number of people who say they intend to support Feeding America since our campaign launched in 2008.

On February 25th, the day the advertisement Council and also COVID collaborative announced the platform for our vaccine education initiative, “It’s as much as You,” Stephen Colbert joked ~ above The late Show, “Okay, that’s a nice sentiment, yet ‘it’s as much as you’ is why we have this problem—we need everyone to acquire vaccinated.” he went ~ above to suggest some absurd alternate slogans.

Ahead that summer out recreation season, our discover the Forest campaign launched new PSAs encouraging parents and caregivers to take their family members out come the woodland to experience and reconnect with nature. The PSAs culminate in a singular ask: do the forest component of her family’s story.

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In the summer that 2020, a huge number that brands and corporations rushed to present the people that they were part of the country’s reckoning over systemic racism. Part took legitimate, positive steps and shared their efforts in honest, meaningful ways; others put out faint platitudes and were quickly referred to as out for their absence of genuine measurable action.